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Twitter is one of the many faces of today’s social media that is connecting millions of people worldwide, and changing the way we communicate as a population. The popular automotive publication, Car & Driver, uses twitter for just that purpose. Car and Driver is an automotive magazine that reviews and informs the everyday car enthusiast on what’s on the road now, and what’s coming up later. The website also offers user feedback, known on the website as “Backfires” on each review they do, allowing for people to comment on reviews that they read on the site. Thanks to Social media, Car & Driver can take their reviews beyond the home page, and get them out to an even wider consumer base. Through their twitter connection, they are able to connect with followers and promote their brand as a company rapidly. Car & Driver use Twitter to promote and get recently published articles photos and blogs out to their followers so that they are easy to access and are immediately informed on the latest happenings from the automotive world. Through twitter, Car & Driver are not only able to get a wider fan base through the numerous followers they have, they are also able to keep their readers up to date by the minute, allowing the convenience of using Car & Driver to be even more easily accessible. Twitter has made Car & Driver an even more knowledgeable automotive publication.
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